Virgin | Do Whatever it Takes
How far would you go to help fight youth homelessness? We challenged youth to do something ridiculous to raise awareness and money for the over 2 million youth suffering from homelessness.
Tip: Try to avoid launching a Virgin initiative the same day Richard Branson announces he’s sending people to space. Thanks for the surprise, Richard.
Influencers kicked it off with their own ridiculous challenges.
A website soon filled with people willing to do whatever it takes to raise money and awareness.
Agency: mono
CW: Ryan Inda
AD: Bill Lee
D: Steve Jockisch