Target | Tweet-To-Runway Show
The tongue-in-cheek Everyday Collection campaign for Target Grocery stands out in a bland category. We added to its irreverence with the live Tweet-To-Runway Show, the first ever fashion show powered by tweets.
Models touting everyday essentials is funny.
One Show Merit
Google Creative Sandbox
Communication Arts Interactive Annual
I still laugh at this highlight reel. The models understood the joke and owned it.
“Lettuce is so pure.”
We teased the event with Target’s Twitter followers.
Personalized videos invited influencers and people with tweets we found entertaining.
Agency: mono
CD: Paula Maki
CW: Ryan Inda, Heather Sullard
AD: Kristen Camara, T. Scott Major
Dir: Jason Zada, Tool NA