Lilly Pulitzer x Target
Lilly Pulitzer loved to party. Like, a lot. We turned her party fever into a shoppable 360° Palm Beach soiree using smartphone accelerometers.
Mingle with it here: Lilly.
FWA: Site Of The Day
Partiers pass through a Palm Beach soiree.
Each pass reveals new situations and characters dressed in Lilly’s apparel.
Hot spots reveal style info and one click purchasing.
Agency: Olson
GCD: Ryan O’Hara Theisen
CW: Ryan Inda, Allison Mikkalo, April Smasal
D: Kelsey Storkamp, Joe LaPorte, Andrew Beckman
Dev: Jeffrey Isham, Adam Papierniak