Screen Shot 2016-12-27 at 11.47.38 AM.png

BCBS: The Human Doing


Blue Cross Blue Shield: The Human Doing

It's ok to be. But better to do. We created The Human Doing to show how to move more and eat better. He lived in a box for 30 days. And passersby used social media to vote on his diet, exercise and leisure activities. I'm still shocked we convinced an insurance provider to let us use a human as a guinea pig.

One show Bronze
Communication Arts Ad Annual
Minneapolis Show: Best of Show
Ad Age: Small Agency Campaign of The Year


Agency: Mono  CD: Troy Longie  CW: Ryan Inda  AD: Dave Bullen  D: Tony Buckland