Blue Cross Blue Shield: The Human Doing
It's ok to be. But better to do. We created The Human Doing to show how to move more and eat better. He lived in a box for 30 days. And passersby used social media to vote on his diet, exercise and leisure activities. I'm still shocked we convinced an insurance provider to let us use a human as a guinea pig.
One show Bronze
Communication Arts Ad Annual
Minneapolis Show: Best of Show
Ad Age: Small Agency Campaign of The Year