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BCBS: The Human Doing

 

Blue Cross Blue Shield: The Human Doing

It's ok to be. But better to do. We created The Human Doing to show how to move more and eat better. He lived in a box for 30 days. And passersby used social media to vote on his diet, exercise and leisure activities. I'm still shocked we convinced an insurance provider to let us use a human as a guinea pig.

One show Bronze
Communication Arts Ad Annual
Minneapolis Show: Best of Show
Ad Age: Small Agency Campaign of The Year

 
 
 
 
 

Agency: Mono  CD: Troy Longie  CW: Ryan Inda  AD: Dave Bullen  D: Tony Buckland