Revel Stoke


Revel Stoke Whisky

Phillips needed to reposition their flagship spiced whisky—Revel Stoke. It was collecting dust on the bourbon and single malt shelves. The name couldn't be better. 

Our idea: Stoke the moment, wherever that moment may be.

Our new brand and packaging included a hang tag with a Stoke The Moment Cheat Sheet. The art informed everything going forward.


Print and OOH


We added radio for good measure.

Agency: Mono  CW: Ryan Inda CW: Curtis Peterschmidt  AD: Dustin Black  D: Milton Un