Target: Tweet To Runway Show

The tongue-in-cheek Everyday Collection campaign for Target Grocery stands out in a bland category. We added to it's irreverence with the live Tweet To Runway Show, the first ever fashion show powered by tweets. Besides, models touting toilet paper is fun.

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A select few invi-teasers sent to influencers and Target followers:


Agency: Mono  CD: Paula Maki  CW: Ryan Inda Heather Sullard  D: Kristen Camara