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Target

 

Target: Tweet To Runway Show

The tongue-in-cheek Everyday Collection campaign for Target Grocery stands out in a bland category. We added to it's irreverence with the live Tweet To Runway Show, the first ever fashion show powered by tweets. Besides, models touting toilet paper is fun.

One Show Merit
Google Creative Sandbox
Communication Arts Interactive Annual

 
 

A select few invi-teasers sent to influencers and Target followers:

 
 

Agency: Mono  CD: Paula Maki  CW: Ryan Inda Heather Sullard  D: Kristen Camara